MORE ON THE TOILET BOWL RESTAURANT: According to the
Taipei Times (May 22, 2005) it's a hit!
(Be prepared for some rather startling cultural differences--- Ah Diversity!)
Scroll down for a picture Here's the story from the paper:
A theme restaurant where food is served on toilet-shaped plates is packing them in, as customers look for humor with their victuals.
Displaying fancy toilet seats studded with flowers and shells, colorful bathtubs, faucets, mirrors and shower curtains, the well-lit window in Kaohsiung looks like a showroom for a trendy bathroom brand. But this is a restaurant.
Its unusual theme is proving a draw for customers eager to eat food off plates and bowls shaped like Western loo seats as well as Japanese "squat toilets."
Marton Theme Restaurant, named after the Mandarin word matong for toilet, has become a hit since its opening in May last year.
Though bathroom decor seems a bizarre way to whet the appetites of diners, the idea has been so successful owner Eric Wang opened a second and bigger branch just seven months later.
"We not only sell food but also laughter. The food is just as good as any restaurant but we offer additional fun," says 26-year-old Wang, who gave up a career in banking to launch the business.
"Most customers think the more disgusting and exaggerated [the restaurant is], the funnier the dining experience is," he says.
"This is such a funny and strange restaurant," says patron Chen Bi-fang, while sitting atop a colorful toilet seat -- the standard chair at the restaurant. She sits by a table converted from a bathtub with a glass cover while looking at a wall decorated with neon-lit faucets and urinals turned into lamps. Chen first came to the restaurant after seeing it featured on television and has brought nine co-workers along for lunch on her second visit.
"I think this is the most special restaurant I've ever been to. The menu also looks good and I'd like to try more next time," says newcomer Cheng Hung-chi, who found out the restaurant over the Internet and took her mother and brother with her.
They are exactly the kind of customers owner Wang are counting on -- drawn by novelty and who return with friends in a city crowded by a wide variety of restaurants.
"Our restaurant is the first and only of its kind in Kaohsiung and that gives us an advantage in the saturated market here. Our major challenge is to lure customers back after the initial fun," he says. Other gimmicky restaurants using themes such as a prison, zombies and even Mao Zedong (毛澤東) achieved quick success but folded within a few years after the novelty wore off.
To make sure his investment wouldn't go down the pan, Wang first tested the water for the toilet food gimmick by peddling ice cream in toilet-shaped cones in street booths four months before opening his restaurant. It was an instant hit as he sold up to 1,000 ice-cream cones daily for NT$30 dollars apiece, which is 5 to 10 dollars higher than a regular one. His idea came from a popular Japanese comic featuring a robot doll fond of eating excrement in ice cream cones.
"The success with `toilet ice cream' was a leap of faith for me to quit the stable but boring banking job and start my business despite strong objections from my family," he says.
The young entrepreneur is planning to expand his business to other cities in the country though franchising after adding more items to the menu.
"After the curiosity fades, we have to hold on to customers with upgraded food and services," Wang says.
